Example Press Release
THE LIONEL COLLECTION: A UNIQUE UNION OF FOOTBALL LEGEND AND WINEMAKING EXCELLENCE
The Collection
The Lionel Collection is an exclusive line of premium wines created by football icon Leo Messi in collaboration with MM Winemaker. Each bottle captures the passion, dedication, and excellence that define both Messi’s legendary sports career and centuries of winemaking tradition. The collection offers a variety of high-quality wines designed to delight the most discerning wine enthusiasts around the world.
MM Winemaker
The wines are crafted by MM Winemaker, a historic vineyard located in Italy’s renowned Puglia region. With over 500 years of winemaking expertise, MM Winemaker blends Italian heritage with Leo Messi’s vision to produce exceptional wines of outstanding quality. The grapes are hand-selected and processed with meticulous care, resulting in unique and refined flavors in every bottle.
GOAT 10 Collection
The Lionel Goat 10 Collection brings together two bold Italian reds from the 2022 vintage:
Primitivo Puglia IGT
Syrah Sicilia IGT
From Puglia, the Primitivo offers rich notes of ripe red fruits, spice, and a full, velvety body. From Sicily, the Syrah impresses with vibrant ruby hues, soft tannins, and a bouquet of blackberries, cherries, and subtle spice. Together, these wines celebrate the depth, character, and tradition of Italy’s most iconic wine regions.
GOAT 10 – Sicilia Syrah I.G.T
Lionel Collection GOAT 10 Sicilia Syrah I.G.T is crafted in Sicily from 100% Syrah grapes (vintage 2022). The vines are spur-pruned, with manual harvesting between September and October. The winemaking process includes soft pressing, fermentation at controlled temperature, and skin maceration, followed by 12 months of aging in barrels.
Tasting Notes:
Color: Intense ruby red.
Aromas: Dark fruits, blackberries, subtle floral notes.
Palate: Harmonious blend of black cherry, spice, and velvety tannins.
Specifications:
Vintage: 2022
Grape: Syrah
Origin: Sicily, Italy
Alcohol: 14.0%
Sugar: 9 g/L
Quantity: 750 ml
Serving Temperature: 16-18°C
GOAT 10 – Puglia Primitivo I.G.T
Lionel Collection GOAT 10 Puglia Primitivo I.G.T is made from 100% Primitivo grapes (vintage 2022), cultivated in Puglia. The vines are spur-pruned, with manual harvesting in September. The vinification involves soft pressing, controlled fermentation, and maceration on the skins, followed by 8 months of barrel aging.
Tasting Notes:
Color: Intense ruby red.
Aromas: Ethereal, fruity (fruit jam), and spicy.
Palate: Structured, well-balanced, and tannic.
Specifications:
Vintage: 2022
Grape: Primitivo
Origin: Puglia, Italy
Alcohol: 14.0%
Sugar: 9 g/L
Quantity: 750 ml
Serving Temperature: 16-18°C
The Collection
The Lionel Collection are an exclusive line of premium wines created by the famous footballer Leo Messi in collaboration with MM Winemaker. Each bottle reflects the passion, dedication, and excellence that define both sports and winemaking traditions. The collection includes a variety of high-quality wines, perfect for the most discerning wine lovers.
MM Winemaker
Lionel Collection are crafted by MM Winemaker, a historic vineyard located in the Puglia region of Italy. With over 500 years of winemaking tradition, MM Winemaker produces exceptional wines that embody the passion and excellence of both Italian heritage and Leo Messi’s vision. The wines are made from carefully selected grapes, ensuring unique flavors and outstanding quality in every bottle.
GOAT 10
The Lionel Goat 10 collection brings together two bold Italian reds from the 2022 vintage: Primitivo Puglia IGT and Syrah Sicilia IGT. From Puglia, the Primitivo offers rich notes of ripe red fruits, spice, and a full, velvety body. From Sicily, the Syrah delights with its vibrant ruby color, soft tannins, and a blend of blackberries, cherries, and subtle spice.
Together, they celebrate the depth, character, and tradition of Italy’s most iconic wine regions.
GOAT 10 - SICILIA SYRAH I.G.T

LIONEL COLLECTION GOAT 10 SICILIA SYRAH I.G.T is a wine crafted in Sicily from 100% Syrah grapes, classified as Syrah I.G.T., vintage 2022. The vines are trained using the spur pruning system, with manual harvesting in boxes between September and October. Vinification involves soft pressing, fermentation at controlled temperature, and skin maceration, followed by 12 months of barrel aging. It displays an intense ruby red color with aromas of dark fruits, blackberries, and subtle floral notes. On the palate, it offers a harmonious blend of black cherry, spice, and velvety tannins. With 14% alcohol content and 9 g/l of sugar, it is best served at 16-18°C to fully appreciate its character.
- Vintage: 2022
- Grape: Syrah
- Origin: Sicily, Italy
- Alcohol Content: 14.0%
- Quantity: 750ml
- Serving Temperature: 16-18° C
GOAT 10 - PUGLIA PRIMITIVO I.G.T

- Vintage: 2022
- Grape: 100% Primitivo
- Origin: Puglia, Italy
- Alcohol Content: 14.0%
- Quantity: 750ml
- Serving Temperature: 16-18° C
Legal & Usage Note
All images and materials provided are for editorial use only in connection with the Messi Wine Collection. Commercial use is prohibited without prior written consent.